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Channel: Comments on Sexist Metro ad asks "Can't we just talk about shoes?" - Greater Greater Washington
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Comment by Jack Jackson

suggested edit for shoe quote "Thank God for Metrobus, or else I'd be driving."

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Comment by Dizzy

I mean, I don't really think of shoes or talking about/obsessing over shoes to be a gendered thing (women by and large aren't the ones maiming each other over a pair of Air Jordans). Vast fortunes have...

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Comment by webdoyenne

IIRC, there's a male version: "Can't we just talk about sports?" Maybe I'm just old, but I have a hard time getting bent out of shape over trivial stuff like this.

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Comment by Thayer-D

molehill, meet mountain.

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Comment by A. P.

+1 webdoyenne - seems like much ado about nothing to me.

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Comment by Daniel Howard

If they break down that often, then talking about comfortable walking shoes sounds like a good idea.

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Comment by Michael Perkins

The ad didn't provide any context about whether breaking down every 8260 miles is a good thing or a bad thing. How often do other transit agencies' buses break down? Is it getting better, or worse?

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Comment by Dave Murphy

Yeah, I had a discussion about this last night... a round trip on a typical bus route is what, 20 miles? Assume they do ten runs a day per bus (which seems probably low) that's 200 miles a day. Which...

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Comment by Falls Church

Replacement for the shoe quote: "Can't we talk about the real issue here?" WMATA management is using fares from riders and its subsidy from government to put on a PR blitz explaining why they think...

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Comment by NE John

Jack, let's keep the gods out of this.

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Comment by charlie

So, I'd say the PR campaign is working.

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Comment by Kolohe

[This comment has been deleted for violating the comment policy.]

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Comment by Richard

I wonder if the 8260 miles for breakdown includes buses that fail to start or only those that breakdown during their route. From a customer perspective, if the bus doesnt start in the morning, and a...

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Comment by Alex B.

This ad misses the mark for me for a couple reasons. 1. It is indeed sexist. 2. It's also rather stupid. They're trying to find a clever way to say "we're making progress," but it didn't work herem -...

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Comment by Kolohe

Ok, since the last comment apparently wasn't kosher let me be plain: This campaign in under Dan Stessel's purview and on his watch. He has a record of really poorly thought out public affairs posture...

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Comment by kob

It's not sexist. Guys do the same thing.Guy A: Did you know that Metro trains can go backwards and forwards?Guy B. Get a life. How 'bout those Nats?

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Comment by contrarian

If I had a car that broke down on average once every 8,260 miles I'd call it a lemon. Especially if I had a staff of mechanics to maintain it.

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Comment by kob

Apologies to @webdoyenne -- he nailed the sports analogy first in this thread.

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Comment by Tina

i agree with others-not offensive or sexist. in fact I think its an ok way to convey information. People care a lot about trivial information like this. Jeopardy, Who Wants to Be a millionaire, Trivial...

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Comment by SJE

Why are we talking about this? WMATA has far more serious problems. Its almost as if WMATA did this to change the regular drum beat of more substantive negative coverage.

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Comment by scratchy

What came to my mind After the metrics were meaning less And it's sexist was. Kelly wants shoes.

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Comment by Richard

I really do wonder what "Breakdown" means as contrarian says If I had a car that broke down on average once every 8,260 miles I'd call it a lemon. Especially if I had a staff of mechanics to maintain...

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Comment by Jasper

@ Thayer-D:+1 @ Alex B:1. It is indeed sexist.So, Sex in the City was a sexist tv-show?2. It's also rather stupid.I'd say cliche.the 8,260 miles thing is the wrong kind of stat ... If they wanted to...

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Comment by Jon

Actually, I think the stupidity of the conversational replies are a reflection of what people would actually say, which means the facts about metro are things nobody cares about. The marketing people...

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Comment by Ted

@scratchy Yes! That's what I thought of too! These shoes are 300 dollars These shoes are 300 dollars These shoes are 300 f***ing dollars Let's get em!http://www.youtube.com/watch?v=wCF3ywukQYA

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Comment by Steve Hall

The ad might be sexist but that's not really the problem. It's just incredible lame creative. But if this scenario were to happen in real life and someone turned to you and told you how many miles a...

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Comment by Falls Church

The ad might be sexist but that's not really the problem. It's just incredible lame creatively.I don't expect WMATA to know anything about selling itself or being creative and I'm fine with that....

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Comment by Mike

I'm glad I stopped using metro. To the person asking what "breakdown" means: really? It doesn't say "out of service", it says BREAK, as in "just stopped working". It's a sign of how pathetic and...

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Comment by JimT

"My shoe got caught in the escalator"

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Comment by MLD

If I had a car that broke down on average once every 8,260 miles I'd call it a lemon. Especially if I had a staff of mechanics to maintain it.Do you drive your car around for 10 hours a day in urban...

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Comment by Simit Bhandari

Who cares? This overly politically correct society we live in today is getting ridiculous.

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Comment by Catherine

My issue is that the point of this campaign seems to be "look at how much work we're doing that you don't talk about but you sure do kvetch when the escalators are broken or there's a 20 minute delay...

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Comment by Aaron Z.

So yeah, Dan Stessel, the same man who brought you "One person's harassment is another person's flirting." has a PR department that is now bringing you new and improved Blatant Sexism! (others have...

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Comment by Aaron Z.

In light of my above post, I did just submit an application to join the Rider Advisory Council. I know a lot of people have called it out as a "Dog and Pony Show" but who knows, right?

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Comment by Aaron Z.

Correction, "above post" should be "above reply"

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Comment by David C

Can't we just talk about trains?

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Comment by Jacob

@MLD - You are right that comparing MDBF of a bus to a private car is a fairly meaningless comparison. The problem is that it is the comparison most people seeing the poster will make which is one of...

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Comment by John L

I don't get the issue. Women do talk about shoes don't they? I have heard my wife and daughter talk about shoes. Would it be better if it were 2 men talking about football? The problem here isn't a...

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Comment by Falls Church

The issue is that there is a negative stereotype about women being ditzy and not appreciating math or statistics and this ad reinforces that negative stereotype. It's similar to the sexist Barbie doll...

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Comment by MLD

The issue is that there is a negative stereotype about women being ditzy and not appreciating math or statistics and this ad reinforces that negative stereotype. It's similar to the sexist Barbie doll...

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Comment by BTA

It's a terrible ad campaign but it annoys me when people cry sexism or racism or homophobia at the drop of a hat. It's slightly insulting but not because of the gender involved but because WMATA is...

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Comment by Bechdel

How is this ad sexist? It passes the Bechdel test which means that it isn't.

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Comment by EB

The ad may or may not be sexist. That is debatable and obviously, people will have opinions about it. The bigger issue here is the sad fact that the new millinnial age journalistic standard goes like...

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Comment by MLD

Speaking of sexism!

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Comment by Paula Product

Obviously it's not meant to disparage women; it's meant to belittle *Asian* women. Which is, like, totally different, right? Sadly, the ad copy makes both those stock-photo women seem a little ditzy....

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