Comment by Jack Jackson
suggested edit for shoe quote "Thank God for Metrobus, or else I'd be driving."
View ArticleComment by Dizzy
I mean, I don't really think of shoes or talking about/obsessing over shoes to be a gendered thing (women by and large aren't the ones maiming each other over a pair of Air Jordans). Vast fortunes have...
View ArticleComment by webdoyenne
IIRC, there's a male version: "Can't we just talk about sports?" Maybe I'm just old, but I have a hard time getting bent out of shape over trivial stuff like this.
View ArticleComment by Daniel Howard
If they break down that often, then talking about comfortable walking shoes sounds like a good idea.
View ArticleComment by Michael Perkins
The ad didn't provide any context about whether breaking down every 8260 miles is a good thing or a bad thing. How often do other transit agencies' buses break down? Is it getting better, or worse?
View ArticleComment by Dave Murphy
Yeah, I had a discussion about this last night... a round trip on a typical bus route is what, 20 miles? Assume they do ten runs a day per bus (which seems probably low) that's 200 miles a day. Which...
View ArticleComment by Falls Church
Replacement for the shoe quote: "Can't we talk about the real issue here?" WMATA management is using fares from riders and its subsidy from government to put on a PR blitz explaining why they think...
View ArticleComment by Richard
I wonder if the 8260 miles for breakdown includes buses that fail to start or only those that breakdown during their route. From a customer perspective, if the bus doesnt start in the morning, and a...
View ArticleComment by Alex B.
This ad misses the mark for me for a couple reasons. 1. It is indeed sexist. 2. It's also rather stupid. They're trying to find a clever way to say "we're making progress," but it didn't work herem -...
View ArticleComment by Kolohe
Ok, since the last comment apparently wasn't kosher let me be plain: This campaign in under Dan Stessel's purview and on his watch. He has a record of really poorly thought out public affairs posture...
View ArticleComment by kob
It's not sexist. Guys do the same thing.Guy A: Did you know that Metro trains can go backwards and forwards?Guy B. Get a life. How 'bout those Nats?
View ArticleComment by contrarian
If I had a car that broke down on average once every 8,260 miles I'd call it a lemon. Especially if I had a staff of mechanics to maintain it.
View ArticleComment by kob
Apologies to @webdoyenne -- he nailed the sports analogy first in this thread.
View ArticleComment by Tina
i agree with others-not offensive or sexist. in fact I think its an ok way to convey information. People care a lot about trivial information like this. Jeopardy, Who Wants to Be a millionaire, Trivial...
View ArticleComment by SJE
Why are we talking about this? WMATA has far more serious problems. Its almost as if WMATA did this to change the regular drum beat of more substantive negative coverage.
View ArticleComment by scratchy
What came to my mind After the metrics were meaning less And it's sexist was. Kelly wants shoes.
View ArticleComment by Richard
I really do wonder what "Breakdown" means as contrarian says If I had a car that broke down on average once every 8,260 miles I'd call it a lemon. Especially if I had a staff of mechanics to maintain...
View ArticleComment by Jasper
@ Thayer-D:+1 @ Alex B:1. It is indeed sexist.So, Sex in the City was a sexist tv-show?2. It's also rather stupid.I'd say cliche.the 8,260 miles thing is the wrong kind of stat ... If they wanted to...
View ArticleComment by Jon
Actually, I think the stupidity of the conversational replies are a reflection of what people would actually say, which means the facts about metro are things nobody cares about. The marketing people...
View ArticleComment by Ted
@scratchy Yes! That's what I thought of too! These shoes are 300 dollars These shoes are 300 dollars These shoes are 300 f***ing dollars Let's get em!http://www.youtube.com/watch?v=wCF3ywukQYA
View ArticleComment by Steve Hall
The ad might be sexist but that's not really the problem. It's just incredible lame creative. But if this scenario were to happen in real life and someone turned to you and told you how many miles a...
View ArticleComment by Falls Church
The ad might be sexist but that's not really the problem. It's just incredible lame creatively.I don't expect WMATA to know anything about selling itself or being creative and I'm fine with that....
View ArticleComment by Mike
I'm glad I stopped using metro. To the person asking what "breakdown" means: really? It doesn't say "out of service", it says BREAK, as in "just stopped working". It's a sign of how pathetic and...
View ArticleComment by MLD
If I had a car that broke down on average once every 8,260 miles I'd call it a lemon. Especially if I had a staff of mechanics to maintain it.Do you drive your car around for 10 hours a day in urban...
View ArticleComment by Simit Bhandari
Who cares? This overly politically correct society we live in today is getting ridiculous.
View ArticleComment by Catherine
My issue is that the point of this campaign seems to be "look at how much work we're doing that you don't talk about but you sure do kvetch when the escalators are broken or there's a 20 minute delay...
View ArticleComment by Aaron Z.
So yeah, Dan Stessel, the same man who brought you "One person's harassment is another person's flirting." has a PR department that is now bringing you new and improved Blatant Sexism! (others have...
View ArticleComment by Aaron Z.
In light of my above post, I did just submit an application to join the Rider Advisory Council. I know a lot of people have called it out as a "Dog and Pony Show" but who knows, right?
View ArticleComment by Jacob
@MLD - You are right that comparing MDBF of a bus to a private car is a fairly meaningless comparison. The problem is that it is the comparison most people seeing the poster will make which is one of...
View ArticleComment by John L
I don't get the issue. Women do talk about shoes don't they? I have heard my wife and daughter talk about shoes. Would it be better if it were 2 men talking about football? The problem here isn't a...
View ArticleComment by Falls Church
The issue is that there is a negative stereotype about women being ditzy and not appreciating math or statistics and this ad reinforces that negative stereotype. It's similar to the sexist Barbie doll...
View ArticleComment by MLD
The issue is that there is a negative stereotype about women being ditzy and not appreciating math or statistics and this ad reinforces that negative stereotype. It's similar to the sexist Barbie doll...
View ArticleComment by BTA
It's a terrible ad campaign but it annoys me when people cry sexism or racism or homophobia at the drop of a hat. It's slightly insulting but not because of the gender involved but because WMATA is...
View ArticleComment by Bechdel
How is this ad sexist? It passes the Bechdel test which means that it isn't.
View ArticleComment by EB
The ad may or may not be sexist. That is debatable and obviously, people will have opinions about it. The bigger issue here is the sad fact that the new millinnial age journalistic standard goes like...
View ArticleComment by Paula Product
Obviously it's not meant to disparage women; it's meant to belittle *Asian* women. Which is, like, totally different, right? Sadly, the ad copy makes both those stock-photo women seem a little ditzy....
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